Lifestyle vs Scale: Building The Business That You Desire

We were in Chester for The Bulletproof Agency Network Event on Tuesday 13th November 2018.


A lifestyle business is a small team of highly competent people working together with an enviable culture and a brand that punches above its weight. It can give you a lot of money and a lot of time too if you do it right.


A scale business is constantly stretching its plans and aims to make far more money than what the business owner wants to earn. It becomes a powerhouse in its industry and will often acquire other business that enables it to build market share quickly.

What excites you?

Both routes are desirable for the right person, but they both require you to make the decision – what type of business do you want? Building a business that gives you and your family time and money can be everything you dream of. Scaling an empire, contributing to wider causes and leaving a legacy can be exhilarating. So which do you want?

We have speakers who have experienced both sides and they will share stories and characteristics of Lifestyle and Scale so that you can get clear on the ultimate goal for your business and make a plan that works for you.


Hems DeWinter 

It was in 1989 that he took the decision to launch his own agency and 29 years later, de Winter PR still flourishes, having transformed itself from a small, parochial lifestyle business into a multi-award-winning agency with global clients, European representation and offices in three cities.

Hems left the agency in good hands two years ago to launch ‘Hems de Winter Consulting’ and pursue his passion for helping business owners create more sustainable, successful values-led businesses and teams, and mentoring young people.

He is now working with businesses and teams across the North West.

Adrian Lomas

Founder and CEO of Blueleaf.

Blueleaf is an award winning agency, helping retailers to integrate with the Salesforce Commerce Cloud platform (previously known as Demandware).  We support mid tier retailers with great UX design, build and ongoing support,

As for the Blueleaf culture,  We’re proud to have been recognised with the very rare “Investors in People – GOLD Standard” and held this since 2011 – We hire, and manage, based on our core Values.

Spencer Gallagher

Spencer started his agency after being made redundant three times in one year. From humble beginnings, a purple shed in his mum’s garden in 1999, he grew Bluhalo through to an exit in 2008. Then with the new owners, he drove Bluhalo to become the 8th largest agency in the UK with revenues of over £12m.

In 2012, Spencer with his former Finance Director at Bluhalo, Peter Hoole, he then co-founded the UK’s largest agency growth consultancy. works with agencies globally and their proven systems and methodologies are help them achieve average client grows rates of over 85% annually.

Spencer is also the co-author of Agencynomics the book dedicated to helping agencies scale from Start-up, freelance, or small agency to the first 40 people.

Agencynomics, the business is a social enterprise dedicated to helping agencies scale by providing free knowledge and also resources and running not for profit events.

Katie Peate







Katie Peate is a leading figure in business support for the digital, creative and tech industries. She cut her teeth at the digital consultancy, Reading Room, where she led the Manchester office and became their youngest ever company director at 23. During this time, she remodelled the division – making it 300% more profitable.

Katie went on to pioneer a new way of delivering businesses support to the DCT community in Manchester. Over 2 years, while at Business Growth Hub, she supported more than 180 businesses to scale, through a combination of business growth programmes and 121 support.

Jon Woodall










Jon Woodall is the founder and Managing Director of Space 48, who help retailers become successful global brands. They build world-class Magento solutions for forward thinking retailers and brands with a focus on fast growth eCommerce and internationalisation. Jon founded Space 48 in 2008 after spotting an opportunity that enabled him to combine his business skills and interest in the growing digital world.